From one pump to a product asset working across eight channels
The fictional manufacturer “AXA Pumps” sells a centrifugal pump family with three body sizes and four material options. The product is assembled on site and there is no suitable environment for photography; catalogue images were shot in different studios across different years and do not match. The sales team cannot explain the internal flow structure.
This demonstration shows how a 3D product twin is built on a fictional industrial pump: which inputs are taken, which simplification and variant decisions are made, which outputs are derived and which metrics are measured. It is not client work; all geometry was originally produced.
Inputs
- Assembly file in STEP format (roughly 240 parts)
- Material and surface treatment list
- Technical data sheet and performance curve
- Field photographs for scale verification
System architecture
Decisions
Simplification boundary
180 internal parts that do not affect the exterior were removed from the marketing model; the 12 parts needed for the cutaway animation were kept.
Variant strategy
The three body sizes were built as parametric variants rather than separate models; material options were bound to a PBR material library.
Web budget
The configurator model was brought down to a 2.4 MB compressed target (Draco + KTX2) with a polygon budget of 180k triangles.
Narrative decision
A cutaway animation was chosen for the working principle; the exploded view was planned as a separate output for service training.
Sample deliverables
- Verified 3D master model and material system
- 12 standard angles + 6 detail images
- Colour and material variant set (12 combinations)
- 40-second cutaway and flow animation
- Exploded view service animation
- Web-optimised model and 360 viewer
- AR package (USDZ + GLB)
- Catalogue, e-commerce and trade fair formats
Quality controls
- Dimensional verification against the technical drawing
- Engineering sign-off on flow direction and mechanism motion
- Colour accuracy calibrated against RAL references
- Performance test: first-render time measured on a mobile device
- Copyright check: all geometry originally produced
Use cases
- Catalogue and web product page
- Trade fair loop video and touch kiosk
- Dealer proposal presentation
- Service team training
- Multilingual explanation in export markets
Metrics to measure
- Average engagement time on the product page
- Configurator completion rate
- Time to prepare a quotation
- Repeated technical questions per sales call
- Image production time per new variant
Limits
This demonstration contains no sensor data, live operation or predictive maintenance; it is not an operational digital twin. The performance curve and flow visualization are representative and do not replace engineering calculation.
What would change for your product?
In the scoping call we settle inputs, outputs and verification steps together.
Outcomes vary with the market, competition, existing brand authority, technical infrastructure and continuity of execution. MORFAXIS does not guarantee search rankings, AI recommendation or commercial results; it builds a measurable improvement system.
